You measure how our website and campaigns perform and turn the data into clear, practical recommendations for the team.
Key Responsibilities
- Track and report on website, search and campaign performance
- Analyse audience, funnel and content data to find opportunities
- Build dashboards and regular reports for the team
- Support SEO, content and email campaign planning
- Run small tests and report on what worked
Required Skills
- Good analytical skills and comfort with spreadsheets
- Familiarity with web analytics and SEO tools
- Clear writing and the ability to explain data simply
- Interest in B2B technology marketing
Nice to Have
- Experience with SQL or a BI tool
- Knowledge of marketing automation
Tools and technologies: Web analytics; SEO tools; Spreadsheets and dashboards; SQL or a BI tool (nice to have)
How to prepare
- Bring an example of a report or dashboard you built
- Be ready to explain a metric and what you would do about it